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Lydia WheatleyPublished Aug 19, 2024, 4:00pm
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Fans of Benefit Cosmetics, unite! It’s time to write out your shopping lists and grab a trolley because the Benefit Benemart is almost here.
Be sure to pen the 22nd August in your diary, because it’s time to get shopping.
Yep, you heard that right, Benefit are soon to be hosting an exclusive pop-up in Selfridges Beauty Hall for a limited time – and trust us, this is one you’re not going to want to miss.
Transforming Selfridges London into the ultimate beauty grocery concept store: Benemart, Benefit’s immersive beauty bonanza will give you the opportunity to browse the beauty supermarket shelves and explore all-new limited-edition sets, grab exclusive merch and even win deluxe beauty treats.
Coming to the Selfridges Beauty Hall on 22nd August for just one week, this unmissable and utterly kitsch pop-up will offer an irresistible lineup of premium beauty gift sets, all with a whimsical twist on classic British household favourites.
Think: cans of ‘Peas, Love & Pores,’ ‘Whole Latte Lashes’ coffee cup stocking fillers, and ‘BADGAL Energy Beauty Booster’ drinks through to reusable ‘Lookin’ Crisp’ packet makeup bags.
Adorable is an understatement.
But you wont just find limited-edition beauty kits, oh no. The pop-up will also feature 1:1 consultations, free sampling, the chance to win deluxe-sized beauty prizes at the Benemart gumball vending machine and limited-edition merch including Benemart supermarket trolley tokens and Benemart makeup bags.
Whether you’re stocking up on Benefit best-sellers for yourself or ticking off your gift list for a beauty-loving friend, the Benemart pop-up is the unforgettably quirky shopping adventure you’ll not want to miss.
The Benemart pop-up will be open to the public for one week only in the Selfridges Beauty Hall from 22nd August to 28th August 2024.
Not going to be able to make those dates? Don’t fear!
Benefit will open its second Benemart concept store at the famous Selfridges London Food Hall for one month from 29th August to the 29th September, and then lands in Selfridges Trafford Centre Manchester on the 28th October until the 10th November 2024.
All the Benemart limited-edition sets will also be available to shop online at Benefit.com and nationwide in Benefit brow bars and major retailers from —–
Mark your calendars and get ready to shop—because when the Benemart opens, beauty gets a wonderfully weird twist!
Can’t wait till then? We’ve got you. Browse our beauty writers’ and editors’ top Benefit Cosmetics picks below and find your new favs before the big pop-up.
Shop our Benefit favourites
Hoola Matte Bronzer, 8g
'Hoola bronzer has literally been my favourite bronzer since university and I still use it every single day.' – Emily Scrivener, Deputy Commerce Editor.Boasting a a matte finish and buildable coverage, this silky-smooth bronzer instantly warms the complexion while creating a sun-kissed finish on the skin. Truly, a classic for a reason.
BADgal BANG! Volumizing Mascara – Pitch Black 8.5g
'When I need a mascara that lengthens, volumises and curls while lasting all day without an ounce of smudging, I'll always turn to BADgal BANG!. The icon of all icons.' – Lydia Wheatley, Commerce Writer.This volumising black mascara works to deliver bigger, bolder results with every use, boasting a gravity-defying formula containing aero-particles to create the appearance of longer and fuller lashes with a smudge-proof, water-resistant finish.
24-Hour Brow Setter Clear Brow Gel
'I'll never be without my 24-Hour Brow Setter Clear Brow Gel – this thing locks my brows in place all day. Truly a staple in my routine.' – Sarah Bradbury, Junior Publisher.Designed to tame all manners of unruly brows, this clear brow setter works to shape and secure your brows in place all day without flaking, while its custom-moulded, dual-ended wand tames and shapes hairs into place.
Benetint Rose Tinted Lip & Cheek Stain 6ml
'My go to lippie routine relies on Benetint. Such an iconic product.' – Layla Turner, Commerce Writer.Designed to give your lips and cheeks a delicate wash of colour that lasts all day long, the benetint Cheek and Lip Stain is a non-greasy, smooth and quick-absorbing tint that's ideal for quick but consistently gorgeous application.
Precisely, My Brow Pencil
'When I need my brows looking clean and precise, I'll only ever turn to my Precisely, My Brow Pencil. It's true what people say about Benefit brow products: they're the GOAT.' – Lydia Wheatley, Commerce Writer.Boasting 12-hour wear, this fool-proof brow pencil offers pigmented, blendable colour to help shape and define brows. The retractable tip ensures no need for sharpening, while the spoolie brush on the end is perfect for blending out product and shaping brow hairs.
Gimme Brow+
'For fuller, thicker brows in seconds, there's no other product I turn to. Gimme Brow+ leaves me with perfect brows all day long.' – Emily Knott, UK Commerce Publisher.When you need that extra bit of fullness to your brows, the Gimme Brow+ Gel is the product you'll want in your arsenal. This volumising fibre-infused eyebrow gel works to create natural-looking fullness and definition by depositing tiny fibres that adhere to skin and hairs to give an instantly thicker appearance.
So many deals, so little time…
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