Generative AI for Marketing: Easy Ways to Create Rich Business Content (2024)

Is creating business content manually too much of a hassle? Now, with generative AI for marketing, you can promote your business readily through innovative techniques and save time all the while. Since the demand for digital content is increasing, it is only smart to use AI to market your product. Thanks to AI, you can reach higher engagement with refined marketing strategies with just a few clicks today. So, if you're wondering how you can incorporate AI into your business promotion, continue reading and discover the greatness you can achieve through generative marketing.

Why is generative AI beneficial in marketing

Generative AI offers techniques to generate media through simple but descriptive prompts. It allows you to readily create catchy and accurate texts, images, videos, or any other form of media. So, basically, you get to enjoy the beauty of "realistic fakes" and make your digital marketing fun and easy!

Some common generative AI platforms that you can use for marketing are:

• ChatGPT: Simple, by the looks of it, this chatbox gives you a safe space to not just ask questions for research but also create media by giving detailed text prompts. With the right command, you can generate AI images and captions for your digital marketing posts to engage with your audience.
• Dall-E: As one of the most well-known generative AI platforms, Dall-E allows you to generate visual content from simple words. You get to create art in the form of high-quality images by adding an accurate prompt. To grab the attention of your customers, use this interface and enhance your digital marketing to a great extent.
• Runway: It is an ideal tool for generative marketing as it enables you to generate images and videos from multiple styled prompts. With its fine video editing tools, you can create artistic video content and encourage your audience to engage with your business content.
• CapCut: This all-in-one editing software offers several photo and video editing tools powered by AI to ensure seamless media production. For smooth, generative AI marketing, CapCut allows you to create stunning and aesthetic business content that is sure to leave an impact on your audience.

Use cases of generative AI in marketing

Don't worry if you're new to generative AI and are unaware of its impact. Here is a list of those features that allow you to generate high-quality media which may be impossible to achieve all on your own.

Video production

The AI video generators, like CapCut, allow you to create videos through its AI script-writing tool. This feature lets you generate videos of multiple niches by adding a script with the help of an AI writer and later editing the video using its advanced video editing features, including speed curves, transcript-based editing, split scenes, etc. This allows you to engage with your potential customers in ways they can't resist.

Image generation

Generative AI allows you to generate images of your choice in multiple styles by giving a simple prompt to the interface. Whether it is for the sake of art or advanced marketing posts, you can use these images to enhance engagement and increase business productivity. The text-to-image tool in CapCut serves the same purpose. All you need to do is describe the image you want to generate and watch AI do its magic. To make it more business-oriented, you can also add stickers and text to your image and share it on your profile.

Content creation

Content creation has become easier with the development of generative AI tools. The best way to engage with an audience for marketing is to establish a personal relationship with them, which can be done through smart and stunning online content. With the subtle incorporation of generative AI in marketing, you can use platforms like CapCut to generate aesthetic content that suits the taste of your audience. Whether it is designing online posts or digital marketing websites, CapCut opens the doors to unleash generative marketing through AI-supported photo and video editing tools.

Music production

Now, in addition to images and videos, you can also generate songs through generative AI. CapCut's speech-to-song feature is the best one in this regard. It enables you to change a simple audio into a song of different genres like hip-hop, reggae, jazz, R&B, and folk. This allows you to edit audio and use voice changers as a catchy marketing strategy.

Conversational AI

Conversation AI offers virtual agents that imitate human interactions to ensure smooth communication. In addition, you can translate your input media into several languages using this AI-powered tool. You can find multiple conversational AI, including ChatGPT, CapCut, and many more. Like any other AI software, CapCut offers video translation in languages like English, Bengali, Malay, Japanese, etc, to enhance your users' experience. By generating multilingual content, you can interact with a wider audience and polish your business presence.

Lead generation

Through lead generation, you can develop a good relationship with your customers by building a sense of trust with them. This can be achieved by providing benefits in return for customer data and creating marketing campaigns focused on your customers' interests. With the help of generative AI tools, you can spot new leads and interact with preexisting ones quite easily. Some of the AI lead generators that you can use include Lynn AI, Instantly AI, Leadzen, etc.

Data analysis

It is important to analyze the data of your customers and the sentiments that drive them for a successful marketing strategy. Through AI, you can assess customer reviews, feedback, and social media comments. This allows you to polish your product and target the areas that interest your customers. Moreover, by creating virtual assistants, you get to engage with the sentiments of your customers and understand them better.

That being said, if you are looking for a multimedia marketing tool that covers the above-mentioned points, CapCut is the way to go!

The best solution to generative AI marketing video: CapCut

CapCut desktop video editor is a powerful toolkit that comes with rich built-in AI tools. It can help enhance your marketing game in many ways, be it script creation, video production, or image generation. This generative AI for marketing tool also allows you to edit your media after generating it to adjust it to your marketing campaign.

To learn more about CapCut PC, download and install it today.

Steps to enhance your marketing efficiency by creating scripts and videos

Step
1. Generate script
2. When you install CapCut PC, select "Script to video" on the homepage. After clicking, the script-to-video interface will pop up. You can input your own script if you already have one.
3. On the other hand, find the category of scripts you want, and write down the description of your product, like product name, brand name, and selling points. Click "Generate script", wait some seconds, and you will get 3 versions of scripts, which you can freely edit.

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5. CapCut offers various voice-overs for speaking your content. Find the entrance beside the "Generate video", try different sounds, like ASMR for sleep hypnosis, and decide the one that suits your content.

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7. Once you select the right voice-over, hit the "Generate video" button. There are two main ways to generate: "Smart generation" & "Local media." If you want to use your materials for video creation, opt for "Local media." You can also choose "Smart generation" to generate a video based on CapCut's free stock video resources.

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Step
9. Edit video
10. Next, edit your video by generating AI stickers. For this, simply add a text prompt and generate the sticker you want to include in your video.

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12. Once you have generated different stickers from the same prompt, pick one that suits your video the most and drag it into the editing timeline. You can also edit the scale, size, and position of your sticker.

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14. Moreover, you can change the text into speech by selecting the script in the editing timeline and moving to the "text-to-speech" window on the right of your interface. Here, you can choose the style you want the speech to be in.

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16. You can also add AI characters by selecting "AI characters" in the window to the right of your interface after selecting the script on the timeline. Click on the character you want to add to your project timeline. Process the script you have included in the video and edit the size and position of the character according to your liking.

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18. Another great way to market your business to a wider audience is by translating the auto-generated captions of your video into multiple languages. Go to the "Text" tab and select "Auto captions". Select your source and target language under the "Spoken language" and "Bilingual captions" tabs. Hit "Generate."

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20. In addition to its editing features, CapCut offers rich media resources including stock music, sound effects, transitions, animations, etc., from which you can either add media to your video content or take marketing inspirations.

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Step
22. Export and share

After completing your editing process, click on the export icon at the top right corner of your interface and adjust the resolution, keyframe, codec, etc., of your video. Lastly, you can share it quickly across platforms like TikTok and YouTube, as well as, download it to your device storage.



The features that make CapCut PC the best tool for generative AI marketing are:

• Easily convert long videos to short: You can convert your longer videos to multiple short clips by using CapCut's "long videos to shorts" feature. Pick the clip that is the most appropriate for your marketing campaign and upload it easily to engage with your audience in just a few seconds.
• Create catchy videos from scripts: By using the AI writer in CapCut, you can create videos with the help of scripts by adding accurate details about the video you wish to export. Moreover, this feature is flexible enough to let you edit the script to mold the output media.
• Change voice using AI tools: CapCut offers multiple voice-changing effects, including voice filters, voice characters, and speech-to-song, to allow you to generate video content seamlessly with the least bit of effort. In this way, you can create AI content with voices that are realistic and engaging for your audience.
• Add AI characters to your content: You can also add AI characters to your video to give it a human touch. CapCut allows you to edit the background, frame, and position of the characters depending on the niche of your video.
• Realistic audio dubbing: Using CapCut's AI audio translator, you can dub your video to reach a wider audience of another language, without hiring voice artists.
• Rich video editing features: CapCut offers several basic and advanced video editing features. Its basic features include trimming, cropping, flipping, rotating, etc., while the advanced features vary from transcript-based editing, splitting scenes, adding speed curves, and much more.
• Quick shareability: CapCut's quick shareability enables you to export media either to your device storage or share it across your TikTok and YouTube profiles with just a simple click. This saves plenty of time and forms a smooth link between CapCut and other social media platforms.

Conclusion

Generative AI is one of the finest creations in today's world, as it has made marketing convenient. You don't have to worry about learning advanced marketing strategies anymore. By picking the right tool to do all the work for you, you can achieve so much more than you can manually. Among other AI-powered tools, CapCut PC is best known for its authentic content creation and video editing capabilities. Whether it is for image and video generation or adding catchy texts and audio to your video, CapCut is your go-to tool. So, download and install CapCut PC today and generate innovative media for marketing your business worldwide.

FAQs

1. How will generative AI impact SEO?
2. By generating high-quality content based on the most search keywords, AI enables you to stand out in algorithms across various platforms. However, it is important to focus on the comprehensibility and user-friendly nature of your AI content. To create high-quality artsy content for your business efficiently, download and install CapCut PC today!
3. How to use AI for marketing strategy?
4. To use AI for marketing, you should first familiarise yourself with the areas that generative AI covers, along with the features it provides. Besides, you need to understand the demands of your audience and then create content that targets those needs. AI allows you to analyze your audience quite seamlessly, enhancing your marketing strategy by covering all insights into your data.
5. To add additional oomph to your marketing strategy, you need to create digital content that is engaging and inclusive, which can easily be performed by downloading and installing CapCut PC. Its wide variety of AI features, such as the script to video maker, allows you to generate content that serves as an integral part of your marketing campaign.
6. How is generative AI being used in marketing?
7. Generative AI is being used in marketing in the form of image and video generation, music production, content creation, lead generation, conversational AI, and data analysis. To perform these functions errorlessly, explore the vast variety of AI tools that CapCut offers. Its AI writer can help you draft marketing content in seconds, and its rich editing features can help create high-quality videos that take your brand up a notch.
8. Moreover, its rich media resources such as stock videos, filters, effects, sound effects, etc can be used to spice up your image and video projects smoothly! So, look no further and install CapCut PC today to unlock countless marketing possibilities.