Meijer + Walters on LinkedIn: #meijerwalters #creative #strategy #amsterdam #biking (2024)

Meet the faces (and brains) behind Meijer + Walters: Jörg Walters & Ineke Meijer, our founders! Over a decade ago, they crossed paths and instantly clicked. Together, they developed the vision for an agency that supports their clients with strong creative strategy, setting the north star for communication. And the rest is history 🚀#meijerwalters #creative #strategy #founders

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When our Senior Strategist Alexandra Meincke is looking for trends and inspiration, she says a good place to start is VML Intelligence’s ‘The Future 100’ reports 📈 They publish their latest research on the trends and technologies that inspire brand experiences every year. Here’s a teaser and excerpt:“Elevating humanity and connection are now key brand opportunities. People expect brands to offer optimism and uplift. 40% think that brands should make the world a better place38% believe they should improve people’s health and wellbeing32% said they should play a role in creating a better future”Next time you’re working on your brand’s positioning or developing a campaign narrative, keep these insights in mind and tap into them where applicable, whether you’re in the B2B or B2C space. We’re all people living and sharing similar experiences after all 🤝Find out more in this year's report linked below 📊https://lnkd.in/g_RPS3zE#meijerwalters #creative #strategy #trends #research

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We've teamed up with AkzoNobel Wood Finishes to spotlight their impactful efforts in the industry! 🌿While wood finishes aim to preserve the natural beauty of wood and ensure its longevity, did you know that every step in their value chain impacts the sustainability of this renewable material?👉 Dive into our latest case study and discover how we crafted a striking campaign around this important idea!#meijerwalters #creative #strategy #casestudy #campaign

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🎯 Memorability, clarity, value, education, and CTA.The article linked below suggests that these 5 pillars form the foundation of captivating copy. But how can we harness their power to drive results?Victoria Obeegadoo, our creative copywriter, learns best through observation and gets a lot of inspiration from the world around us. Real-life examples offer various lessons, and as an agency working on projects within multiple industries, it’s important to remain open-minded and flexible when it comes to tone and style.Here are Victoria’s main takeaways from some contemporary gems of copywriting, ranging from Oatly's bold statements to Dropbox's user-friendly tone:🌟 Daring to be bold and thinking outside the box.📖 Staying curious and embracing new styles.🤝 Staying true to your brand's voice and values.💬 Sparking a conversation within the target audience.🚀 Inspiring audiences to take the next step by giving clear direction.By understanding and applying these principles, we can craft copy that not only captures attention but also drives meaningful engagement and results, all while leveraging the pillars of memorability, clarity, value, education, and a strong CTA 🎯Find the Oatly and Dropbox examples, and more, here:https://lnkd.in/dfmn2Svq

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Explore human-centered systems thinking with our Senior Strategist, Alexandra Meincke. She shares how this approach intersects with our own work in strategic communications. Learn more in her post below!

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Is taste the secret ingredient that sets designers apart from machines? 🤔The debate around artificial intelligence in the creative industry often circles back to one burning question: will AI replace human creativity? While AI has undoubtedly brought transformative changes, there are certain human qualities that remain irreplaceable.Katharina Berghofer, our designer, was intrigued by an article from Elizabeth Goodspeed that delves into this very topic. The latter argues that taste is a fundamental skill that distinguishes a good designer from a great one – and machines from humans.“Taste enables designers to sift through the vast possibilities technology offers, selecting and combining elements in ways that lead to truly unique and interesting work.”It's a compelling perspective that challenges us to consider the value of human intuition and creativity in a tech-driven world.Read the full article here:https://lnkd.in/d49h7FJx 📖 Curious minds, let's keep the conversation going. What do you think sets human creativity apart from AI?

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Meet Katharina Berghofer, our talented designer, who's been adding her magic to our team for the past two months! Here are some fun facts about her:🍰 Her love language? Baking delicious cakes and pastries – her friends are in for a treat!🩰 With a background in professional ballet, she brings a natural elegance to everything she does.🎞️ A fan of capturing life's moments on film, Katharina loves photography as much as design.Welcome to the team, Katzi! It’s been lovely having you with us ❤️

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